Pukka Films & CAGA

Are we okay with the amount of gambling advertising our children are exposed to?

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Working for CAGA (the Coalition Against Gambling Advertising) I wrote and produced this social campaign which was directed by Ben Mathew.

Targeting parents and other key decision makers, we set our film back in the broom cupboard of 90s TV with the amazing Isy Suttie playing our children’s presenter, a voice-over from Maxine Peake and a wonderful Theo the Bear created by the puppeteer Warwick Brownlow Pike (of CBeebies and Seasame Street).

Recreating the world of a kid’s TV show, with the zany energy and madcap fun and then crushing that by having gambling advertising and slogans literally invade the children’s entertainment, we wanted the very serious message to be portrayed in a darkly comic way.